我曾經(jīng)是一名水泵技術(shù)工程師
去年動了轉(zhuǎn)水泵銷售的心思
那時看銷售,覺得他們過得太爽了
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/1-16112916211Va_135246.jpg)
公司TOP Sales畫風(fēng)常常是這樣的
名利雙收,賺得盆滿缽滿
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-12343ed04e59e119_135247.jpg)
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負(fù)責(zé)NB的行業(yè),有著驕人的業(yè)績
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-b09099be24c65ac4_135248.jpg)
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老板描述的市場機(jī)會是這樣的,只要你愿意撈
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-7af86f66d6f7c957_135248.jpg)
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于是,我開始了銷售之旅
多年來的技術(shù)背景是我最大的優(yōu)勢
但對客戶的理解僅限于PPT
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-a1a86cb608287492_135249.jpg)
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開始半年,我是這樣“釣”客戶的
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-5803468694f3cb79_135250.jpg)
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完全找不到客戶在哪兒
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-fb63fcb0d42e0e5e_135251.jpg)
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后來才找對“碼頭”,發(fā)現(xiàn)市場竟然是這樣的
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-600f0168d71261e6_135252.jpg)
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拼了半年,只逮到一個小項目
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-9cadd23d86f70712_135252.jpg)
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還把自己搞得傷痕累累
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-28cd6d49049949b7_135253.jpg)
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業(yè)績太差,老板差點干掉
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-c9fd470f6709fd63_135254.jpg)
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我后來我痛定思痛,把誓言默默刻在手腕上
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-586c7f2157e62a3e_135255.jpg)
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徹底改頭換面,在實戰(zhàn)中磨練自己
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-4f920349cca3f58e_135255.jpg)
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努力和客戶打成一片
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-d85823c670a7d3a0_135256.jpg)
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勤能補(bǔ)拙,不辭勞苦
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-88a626478dfb5897_135257.jpg)
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虛心向老司機(jī)學(xué)習(xí)經(jīng)驗
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-20986b59ff7350ef_135258.jpg)
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終于,用盡全力,逮著人生第一個大項目
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-28e8dbcec75290c1_135300.jpg)
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過了第一關(guān),就越來越順
后來
逐漸明白了一些銷售道理
搞技術(shù)的做銷售,首先需要放下自己的矜持
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-e24d47770d28fc8b_135302.jpg)
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不要在小項目上浪費(fèi)太多精力
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-50b7d9cc07d95fb8_135303.jpg)
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不要怕見客戶大領(lǐng)導(dǎo)
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-3878f8a83f947ca1_135304.jpg)
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看準(zhǔn)的目標(biāo),要多管齊下,講究策略
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-567b1361a27ce0e1_135305.jpg)
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你以為“你在釣魚”,實際“魚也在釣?zāi)恪?/span>
大家需要“角力”
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-e5eedd81464dde63_135305.jpg)
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永遠(yuǎn)不要高興太早,很多大項目就這么丟了
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-1c6d73ed26f6a5f5_135306.jpg)
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不光會“釣魚”,還要學(xué)習(xí)“養(yǎng)魚”
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-1e0799291658bb17_135307.jpg)
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有些魚,不釣也罷,回頭是岸
合理評估自己的的實力
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-35c9601f55449442_135308.jpg)
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最核心一點是:沉 住 氣
能熬得住多冷的寒冬,就能釣得了多大的魚
![](http://static.westarcloud.com/5bc693c6a6246306b40f28f5/images/20181031/527505-e7297816d2d2e34f_135309.jpg)
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